for instore (Point of Sale) devices for Kraken Brand Rum for the upcoming seasonal holidays.
Color palette was limited to Black, White and Kraken's beige label color.
I approached the project with an old comic book feel that pays homage to the Kraken linocut style.
Once key visual was designed, it was adapted to
a large instore display, case bins, banners, booklets, coasters, and table top cards.
Summer: Tales from the Tiki Lounge
Halloween: The Haunted Voodoo Carnival
Xmas: The Dark Nights of Krakmas
![](https://freight.cargo.site/t/original/i/b694380db5c47fc000b4c1557c49e43210ab9d3b7196a91668838905fc240766/KrakenSummer--KeyVisual.jpg)
![](https://freight.cargo.site/t/original/i/9511f3d28ae62fc82cd93efdc53e2f7a22d67efd3f056d6b2e28989406c65f34/KrakenSummer-POS-Compilation-R1.jpg)
![](https://freight.cargo.site/t/original/i/75bc29aa245e8564c1f70011417a7acbccc9a2486b1d725b9dc3c1d881bf8df5/Kraken-Hallow-POS-Compilation-R1.jpg)
![](https://freight.cargo.site/t/original/i/d08dee88af6688a8d71b00564c7ea6937411ef1e0704a424c4a66f77e053c9a9/Release_the_Kraken_Halloween_500x660.jpg)
![](https://freight.cargo.site/t/original/i/94fa6356279322b32dad8a4b46a915ac4650a17a6e8aeab67debbc365726d659/Kraken-Xmas-KeyVisual.jpg)
![](https://freight.cargo.site/t/original/i/0792dae2585ee5b5f16eec2f40d637f90a758019d922c704932e5b79bf1cbb92/KrakenXmas-POS-Compilation-R1.jpg)