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Only provided with Kraken creature artwork and logos, I was tasked with developing a look
for instore (Point of Sale) devices for Kraken Brand Rum for the upcoming seasonal holidays.
Color palette was limited to Black, White and Kraken's beige label color.
I approached the project with an old comic book feel that pays homage to the Kraken linocut style.
Once key visual was designed, it was adapted to
a large instore display, case bins, banners, booklets, coasters, and table top cards.

Summer: Tales from the Tiki Lounge
Halloween: The Haunted Voodoo Carnival
Xmas: The Dark Nights of Krakmas










© 2018 Paul Fiterson