Kraken Rum

Seasonal Promos

With only Kraken creature artwork and brand logos as a starting point, I was tasked with developing a cohesive visual identity for in-store (Point of Sale) displays for Kraken Rum’s seasonal holiday campaign. Working within a limited color palette of black, white, and Kraken’s signature beige, I designed a look inspired by vintage comic book aesthetics, paying homage to the brand’s distinctive linocut style. Once the key visual was established, it was adapted across a range of promotional materials, including large in-store displays, case bins, banners, booklets, coasters, and tabletop cards, ensuring a bold and consistent presence throughout retail spaaces.

Summer: Tales from the Tiki Lounge
Halloween: The Haunted Voodoo Carnival
Xmas: The Dark Nights of Krakmas

Role: Design

Key Visuals

Xmas:
The Dark Knights of Krakmas

Halloween:
The Haunted Voodoo Carnival

Summer:
Tales from the Tiki Lounge

Key Visuals applied to various Point of Sale Devices