Samsung

Social ads

Working with Samsung Mobile to energize their social media presence, our team developed and implemented a dynamic animation strategy across Instagram, TikTok, and Facebook that brought their product ecosystem to life. The campaign showcased the seamless connectivity between Samsung's Galaxy phones, Galaxy Watch, Galaxy Tabs, and Galaxy Buds through engaging motion graphics that demonstrated how these devices work together in daily life. Our animations highlighted Samsung's new device refurbishing service, showing how pre-owned devices are restored to like-new condition while emphasizing the sustainability benefits. 

The campaign particularly resonated during key seasonal moments, with custom animations for Father's Day featuring dad-centric use cases like fitness tracking on the Galaxy Watch and multitasking on the Galaxy Tab, while graduation-themed content focused on students transitioning to professional life with their connected Samsung devices. Through carefully crafted storytelling and motion design, we helped Samsung demonstrate how their ecosystem of products enhances everyday experiences while also promoting their commitment to sustainability.

Role: Animation
Made at Barbarian Group