The Last Word
Spec commericial for MSNBC promo - Off the Cliff
I created a spec commercial for MSNBC's "The Last Word with Lawrence O'Donnell," illustrating America's trajectory toward the fiscal cliff. Responsible for the complete animation process, I developed 3D visuals and dynamic typography to effectively convey the urgency and gravity of the topic. The final animation delivered a compelling narrative, aligning visually with MSNBC’s broadcast style while clearly communicating a critical message.