Lands End

Founders Stripe - CTV Commercial

For Lands’ End, I created motion graphics and VFX for a campaign showcasing the seasonal Blue Founders Stripe collection. I experimented with 3D ribbon animations, green screen compositing, and dynamic transitions, using the flowing stripe as a visual thread to seamlessly connect shots and models. Paired with elegant typography and polished effects, the animation brought a modern and sophisticated energy to the campaign while staying true to Lands’ End’s classic aesthetic.

Director:  Mark Andre Altschul
Editor: Joe Krikschun
Additional VFX: Corey Snyder

ROLE:  3D, Animation, VFX

Alternate Opening Animation

Ribbon Animation Tests in 3D and 2D