Live Nation

Summers Live

For Live Nation’s Summer Concert Series promo, I animated bold typography over cutout footage of featured artists, creating a high-energy, dynamic visual style that captured the excitement of live performances. I then redesigned the spot for OOH placement in Times Square, adapting the motion graphics and layout to maximize impact on a large-scale digital display. The final animations brought a vibrant, festival-like feel to both screen formats, enhancing the promotional reach of the campaign.

Role:  Animation, OOH

Made at Cartel

Times Square OOH 

Animation Tests